The first ad (Scout vehicle) uses bold, rounded shapes in the car and fonts, with multiple font colors (yellow, green, and black) to highlight key points. Several images of the vehicle in different forms are included, arranged in a structured layout.

The second ad (Lucky Strike cigarettes) has dynamic, curved shapes, with a woman’s face and cigarette pack as focal points. The fonts are varied in style and color (red, black, and white), creating contrast. The composition uses multiple images, including small illustrations, arranged diagonally for a sense of movement.